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If you could live the lifestyle of the rich and famous for just one day, what would you spend your money on?  For many, it's Fendi purses.

Considered by many to be one the most important designers on the market, Fendi began in 1925 as a family-owned fur and leather goods store.  Located in Rome, Italy, the shop was owned by Eduardo and Adele Fendi.   In the mid-1960s, Karl Lagerfield joined the company and today, Mr. Lagerfield operates Fendi.

Hollywood starlets, celebrities and A-Listers, favour the edgy Fendi style.  Today's Fendi is a fashion empire that produces apparel, elegant purses and accessories to the world's elite.  Celebrities, politicians and the "who's who" of the corporate world all live for the luxury of Fendi. 

In 1997, Fendi created it's own trademark look for fashionable purses.  Fendi "baguette" handbags were hugely popular and aptly named; these purses were designed to be tucked under the arm and carried like a baguette.  Today's Fendi purses vary in design, but are generally combinations of modern culture, edgy trendiness and futuristic drama. Fendi is still well known for their furs, and the company does include fur in many of their designs.

If you are interested in buying a Fendi purse, you won't find one at the average mall or in a local shop.  You will have to go directly to a Fendi or Neiman Marcus store.  There are also Internet retailers that offer Fendi products for sale online. 

Expect to be the belle of the ball if you're spotted sporting a Fendi purse.  More than functional and beautiful, Fendi purses are known for their unique attention-getting style.  Be prepared to answer more than a few questions about your beautiful bag, and get ready for the envious stares.

Now, the bottom line:  Just how much can you expect to pay for your little piece of heaven?  Fendi purses start at around $700 US, and can run into the thousands of dollars.  However, for the history, quality and prestige that Fendi delivers, the well heeled swear that it's worth every penny.  If you'd pay any amount of money to be the centre of attention, then a Fendi purse may be your ticket into living the life of the rich and famous.
 
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